Events
The risks of 'greenwashing' in a recession
Saturday 15 August 2009
Greenwashing is a term used to define marketing actions by organisations, claiming to take an environmental approach to their products or services, when in fact, they are doing nothing or very little. Greenwashing is a form of marketing hype, and in turbulent times, many companies may be contemplating 'sexing up' their image by tapping into the positive consumer sentiment of a environmentally friendly approach. But being caught 'greenwashing' is a huge reputational risk.
In a poll by 'Treehugger' over two thirds of all respondents doubted that a company's environmental claims are not to be trusted. In their survey 'Can we trust corporations when they use terms like sustainable and green' (here) the overwhelming response is 'no'. This bodes poorly for those who are found out greenwashing their company's environmental efforts.
Taking this thinking a step further, this great little cartoon highlights the blanket approach used by companies in greening-up their marketing - well worth a look and well worth taking it more seriously than you might for behind the humour is a massive risk for greenwashing companies.
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Events
Friday 16 July 2010
A series of recent activities has me writing on the idea of 'future strategy' and how different organisations are approaching their future development. What is interesting is the strong sense that preparing for your potential future requires multiple paths forward, not a single 'home run'. To that end I've recently considered sporting bodies and local community driven programs which has triggered these 'thought bubbles'
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Monday 5 July 2010
Stephen Downes is one the handful of bloggers I follow consistently. I do so because Downes (unlike many others unfortunately) like to write about his thinking AS WELL AS promoting the thinking of others, whether or not he agrees with them. In that way you get a solid collection of alternative views within his field of endeavour (learning & teaching et al). The link below will take you to a presentation by David Harvey that walks you through an interesting interpretation of the Capitalist model and where we are at in the world affairs. Whether or not you agree with the content, it is highly recommended
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Monday 28 June 2010
Coming off what has been undoubtedly my busiest period (3 months) in the past decade, I'm in the throws of catching up on some light reading. I usually have at least two books on the go and my preference is for the books to be about diverse topics because it allows the mind to seek out random connections. I once 'solved' the nuclear fusion problem whilst reading books by Umberto Eco and John D Barrow. A physicist friend of mine suggested my idea was radical and yet theoretically possible. But I digress. Right now I have a wide combination - 'From Poverty to Peace' by Duncan Green looks at ways in which we can empower people to help themselves more effectively, whilst looking at the myriad of mistakes so commonly made in the area of 'aid'. 'New knowledge in Human Values' is an older book edited by Ambraham Maslow with a wide contribution of thoughts from the likes of Pitirim Sorokin, Dorothy Lee and Paul Tillich (among others) and is a walk through some of the thinking about Human Values emerging in the late 1950's. The chapters are appropriately dense undertakings and I'm finding it hard to stick with, especially as I'm more inclined to lean towards the model of Clare W Graves and his Value Systems Thoery; 'Coercion as Cure' by Thomas Szasz is a ripper of a book thus far, though I'm only a few chapters in, I can tell the quality of a book by how much 'tagging' I do within a text
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