Events
The risks of 'greenwashing' in a recession
Saturday 15 August 2009
Greenwashing is a term used to define marketing actions by organisations, claiming to take an environmental approach to their products or services, when in fact, they are doing nothing or very little. Greenwashing is a form of marketing hype, and in turbulent times, many companies may be contemplating 'sexing up' their image by tapping into the positive consumer sentiment of a environmentally friendly approach. But being caught 'greenwashing' is a huge reputational risk.
In a poll by 'Treehugger' over two thirds of all respondents doubted that a company's environmental claims are not to be trusted. In their survey 'Can we trust corporations when they use terms like sustainable and green' (here) the overwhelming response is 'no'. This bodes poorly for those who are found out greenwashing their company's environmental efforts.
Taking this thinking a step further, this great little cartoon highlights the blanket approach used by companies in greening-up their marketing - well worth a look and well worth taking it more seriously than you might for behind the humour is a massive risk for greenwashing companies.
Keep informed - Sign up
Events
Monday 6 February 2012
There's a shift underway in the mining industry that will likely catch Australian airlines out if they aren't paying attention - the shift toward 'remote' mining. Remote mining is being pushed by the automation ability across all aspects of current mining technology, which at the basic level, means that fewer humans are needed on site in mines. And that suggests a major challenge for airline companies of all sizes, who've come to rely on the FIFO (fly in and fly out) model of human capability delivery to mines across Australia. The technology advancements are across almost all aspects of mining operations with perhaps just one area (maintenance) still likely to need onsite human capabilities.
Read more...
Thursday 19 January 2012
Simple question really. Or is it? In this quick article I provide an overview of the difference between strategy that is D.E.A.D and A.L.I.V.E Think of it as a potential 'do this' collection for your Organisation
Read more...
Monday 16 January 2012
Lots of thoughts for the year already underway, with some covering a range of ideas from 'don't cut corners on relative incidentals when the project is significant for you' to 'you can't change your approach if you keep thinking inside the same box'. But for now a reminder about planning for your future: If you know your future is a straight line, then you can afford to only look in the rear view mirror.
Read more...
