Strategic Futurists; Value Systems Specialists

Events

Coca Cola Versus the Public - container recycling as a branding challenge

Thursday 4 April 2013

Coca Cola, Lion Nathan and Schweppes have successfully challenged the Northern territory's compulsory container deposit recycling scheme in the Federal Court. The scheme had seen recycling rates jump by 30% in just a few months and was widely applauded by the public as the right thing to do. Despite the overwhelming public support, Coca Cola and others chose to have the scheme over turned. In this chat with ABC Darwin's Vicki Kerrigan we

look at the type of thinking behind Coca Cola's decision, and ponder whether their brand could take a hit as a result of their strategy to go against public opinion. You canlisten to the podcost via this link: Marcus Barber and Vicki Kerrigan on ABC Darwin Cash for Containers. For those interested, you can permanently download the podcast also


See more events...

Keep informed - Sign up

Look ahead for your business - sign up for your exclusive updates.
name

email address

Events

Before I Was Me - thoughts on what aging might hold
Saturday 12 March 2022
Sometimes the words come to you readily and this small piece has me thinking about what I'd like to say at a time when maybe I've lost the cognitive ability to do so
Read more...
Why the Future of Vertical Farming is Two Decades Ahead of Expectations
Wednesday 2 February 2022
Like lab grown meats, Vertical Farming is going to be part of the future of food. For now it might be best to compare them to small scale battery storage on the electrical grid that can help balance out spikes of demand in the system and provide an output directly where needed.
Read more...
My Personal Experience of #Covid19 (thus far)
Saturday 15 January 2022
Five days ago I tested positive for Covid. Here's a bit of what the story has been like so far
Read more...