Strategic Futurists; Value Systems Specialists

Events

Coca Cola Versus the Public - container recycling as a branding challenge

Friday 5 April 2013

Coca Cola, Lion Nathan and Schweppes have successfully challenged the Northern territory's compulsory container deposit recycling scheme in the Federal Court. The scheme had seen recycling rates jump by 30% in just a few months and was widely applauded by the public as the right thing to do. Despite the overwhelming public support, Coca Cola and others chose to have the scheme over turned. In this chat with ABC Darwin's Vicki Kerrigan we

look at the type of thinking behind Coca Cola's decision, and ponder whether their brand could take a hit as a result of their strategy to go against public opinion. You canlisten to the podcost via this link: Marcus Barber and Vicki Kerrigan on ABC Darwin Cash for Containers. For those interested, you can permanently download the podcast also


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Events

Fixing the O-Bike Disaster
Wednesday 27 September 2017
And trust me, it really is one. The O-Bike is another example of Theft of the Commons. And it needs to stop. Now!
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The Basics of BitCoin and Digital Currencies
Wednesday 30 August 2017
Blockchains and Bitcoins? There's some great benefits among all the hype and yes there are risks. Perhaps the single most underrated element of the promise is the inability for any one or a handful of players to manipulate or 'game' the system. The keys to note are:
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The Increased Reach of Private Equity
Friday 25 August 2017
Was lucky enough to have joined some invitees at Grant Thornton's Private Equity conference. Three well run days with good speakers looking at aspects of potential for engagement in specific companies and areas (themes). As investment vehicles in various Industry sectors, PE is a clear Futures Focused area of endeavour.
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