Events
Coca Cola Versus the Public - container recycling as a branding challenge
Thursday 4 April 2013
Coca Cola, Lion Nathan and Schweppes have successfully challenged the Northern territory's compulsory container deposit recycling scheme in the Federal Court. The scheme had seen recycling rates jump by 30% in just a few months and was widely applauded by the public as the right thing to do. Despite the overwhelming public support, Coca Cola and others chose to have the scheme over turned. In this chat with ABC Darwin's Vicki Kerrigan we
look at the type of thinking behind Coca Cola's decision, and ponder whether their brand could take a hit as a result of their strategy to go against public opinion. You canlisten to the podcost via this link: Marcus Barber and Vicki Kerrigan on ABC Darwin Cash for Containers. For those interested, you can permanently download the podcast also
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Events
Saturday 12 March 2022
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Five days ago I tested positive for Covid. Here's a bit of what the story has been like so far
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