Events
Recession Proof Marketing - how to survive and thrive in a recession
Monday 2 March 2009
Marcus Barber has teamed up with Marketing expert Tod O'Reilly to write 'Recession Proof Marketing - how to survive and thrive in a recession'. The book is due for completion by the end of March, 2009 and pre orders are now being taken for advance copies Tod was the account manager for both the David Jones and Myer campaigns that put Jennifer Hawkins and Megan Gale into the hearts and minds of almost every Australian household, and is arguably one of Australia's sharpest minds in the area of retail marketing.
Marcus Barber is better known as Australia's leading Strategic Futurist and what is not as well known is that he is also one of the top ranked Marketing professionals on the global marketing forum at MarketingProfs.com. Marcus and Tod provide their insights into the issues of marketing during a recession and how to maximise the potential to both survive and thrive during harsher economic times. The book is fast paced and pragmatic, lighter on the theory and more focused on the actions you can take to survive and thrive during a recession.
You can request an advanced order of the book by emailing your request here
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Events
Monday 6 February 2012
There's a shift underway in the mining industry that will likely catch Australian airlines out if they aren't paying attention - the shift toward 'remote' mining. Remote mining is being pushed by the automation ability across all aspects of current mining technology, which at the basic level, means that fewer humans are needed on site in mines. And that suggests a major challenge for airline companies of all sizes, who've come to rely on the FIFO (fly in and fly out) model of human capability delivery to mines across Australia. The technology advancements are across almost all aspects of mining operations with perhaps just one area (maintenance) still likely to need onsite human capabilities.
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Thursday 19 January 2012
Simple question really. Or is it? In this quick article I provide an overview of the difference between strategy that is D.E.A.D and A.L.I.V.E Think of it as a potential 'do this' collection for your Organisation
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Monday 16 January 2012
Lots of thoughts for the year already underway, with some covering a range of ideas from 'don't cut corners on relative incidentals when the project is significant for you' to 'you can't change your approach if you keep thinking inside the same box'. But for now a reminder about planning for your future: If you know your future is a straight line, then you can afford to only look in the rear view mirror.
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