Events
Marcus Barber at ANTOR discusses the future of travel
Wednesday 24 September 2008
Strategic Futurist Marcus Barber discussed the future of travel at the ANTOR session at The American Club in Sydney, NSW on the 24th of September.
Along with Angela Smith from Roy Morgan Research, Martin Kelly from Travel Trends and Gail Rehbein from the Australian Centre for Corporate Social Responsibility Marcus proposed some of the emerging shifts in the industry, the types of business models likely to emerge and what some of the key shocks to the industry might be in the coming years. Angela provided some great insight as to existing research, especially with a perspective on the over 50's market; Martin offered a few predictions given current economic shocks and Gail suggested that Sustainability offers great opportunities to capture hearts and minds if embraced more fully by the travel sector.
Marcus then challenged the 80 or so people present to consider moving away from the 'postcard' model of travel to one that captures the emotional and experiential nature of why people are now choosing to travel. Judging by the questions from the audience and the many during the networking session after the event, there's much to consider for many in the industry regarding the future of travel in Australia
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Events
Tuesday 6 January 2009
Strategic Futurist Marcus Barber discusses the potential 2009 outlook for the Tourism Industry in Australia: One of the great things about sudden disruptions to our entrenched models of behaviour is the opportunity they provide to assess what it is we have been doing, and whether the things we have been doing have been blinding us to better opportunities. Although the popular thinking is that businesses try to run at maximum effectiveness, the reality is far less comforting. Instead, at best most businesses aim for maximum efficiency and efficiency is about entrenching repetition of behaviours because repeating the same things over and over again should, the thinking seems to go, get cheaper over time. And by and large I suspect that such a model holds true. For a while...
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Monday 8 December 2008
The Advanced one day Strategic Planning Workshop in Sydney on the 11th of December at Rydges World Square is now fully booked
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Monday 1 December 2008
The one day Advanced Strategic Planning Workshop co facilitated by Strategic Futurist Marcus Barber has just four places left
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