Events
What Businesses can learn from Tourism (and vice versa)
Sunday 12 September 2010
In preparation for work with a couple of clients in the past fortnight I've had to throw myself into substantially more 'tourist' style activities than I have for quite some time in an attempt to answer the following question: 'How do we get more people to come here?' Yes there's a lot of fun to be had allowing yourself to experience the delights of the snow, or a concert or a day trip or even a restaurant (with some more work coming up in the next week) - things not normally on my list of actions given the usual workstyle of research and facilitation. And there's some general clues that I'm happy to share with everyone
Businesses will benefit from seeing their business as a tourist destination that people will want to come back and visit, rather than as an organisation that just 'flogs product' or provides services.
Tourism operators will benefit from working on the lasting memories post visit, and less on the 'sugar hits' that many push to the marketplace now.
And both businesses and tourist operators need to appreciate the shifting nature of consumer intentions - there has been a VERY significant change in the way in which potential customers are making their decisions and it has almost NOTHING to do with finances! The emergence of connection to an event and to a business has shifted away from the brand approach (although it is still a valid model for many customers) and toward a self shaped experience. Simply put, more customers want to work with the business to determine the end product offering.
My views might change once I've completed the reseach in the middle of the next week, and I'd be surprised if, based on what I've seen so far, that happens!
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Events
Tuesday 8 May 2012
Have just spent a few hours discussing the Future of Money, hosted by James Bibby at Microsoft in Sydney and facilitated by Peter Vander Auwera from SWIFT/Innotribe. I'd like to flag that everyone understood that the session was way too short for such a big topic and everyone would agree that we just scratched the surface (not that the scratch would leave too much of a mark just yet). The session was a kick start for a group from a wide variety of interests: banks, payment providers' IT specialists and some specialty consultancies.
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Wednesday 2 May 2012
Ernst & Young and GreenBiz have completed a survey of business executives looking at the development of Corporate Sustainability around the world. The report shows that there has been a clear rise in awareness; that employees are a core source driving sustainability actions; that reduction of costs is a core appeal and that return on investment in sustainability actions is required to be judged in the same way as other corporate investments. For me this poses a dichotomy of thinking - the environment was built up over millennia and our use of it has taken just a couple of centuries yet we judge sustainability actions at the same 'speed of delivery' criteria. That poses a challenge and is perhaps an unrealistic set of expectations.
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Tuesday 24 April 2012
On the eve of ANZAC day here in Australia ABC Radio Darwin's Vicki Kerrigan chats with futurist Marcus Barber on the future of war - what the future triggers of war might be and how war will be fought
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