Events
'Us' or 'Them' - how to tell the customer they are irrelevant on your website
Monday 2 August 2010
This great little cartoon/graphic says it all and although looking at the subject of Universities, there is much that we can all learn
Here's the Graphic. If your website spends all its time talking about you, and no time talking about the customer, how do you think your customers (and prospective customers) feel? I guess the question that might need to be asked is 'what is the purpose of the website?' which is a good question. If your website (like many) exists for the core purpose of attracting possible customers, then surely THEY are the area to focus on? If you say it is about promoting 'Us' then okay and what sort of 'brand' image does just talking about 'you' create? When it comes to Universities few consider the end user's needs, instead treating the website as an internal ego stroking mechanism. One must of course wonder what type of organisation so desperately needs to always be stroking its own ego. A great cartoon with the original weblink to it (and other cartoons) available here
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Events
Tuesday 8 May 2012
Have just spent a few hours discussing the Future of Money, hosted by James Bibby at Microsoft in Sydney and facilitated by Peter Vander Auwera from SWIFT/Innotribe. I'd like to flag that everyone understood that the session was way too short for such a big topic and everyone would agree that we just scratched the surface (not that the scratch would leave too much of a mark just yet). The session was a kick start for a group from a wide variety of interests: banks, payment providers' IT specialists and some specialty consultancies.
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Wednesday 2 May 2012
Ernst & Young and GreenBiz have completed a survey of business executives looking at the development of Corporate Sustainability around the world. The report shows that there has been a clear rise in awareness; that employees are a core source driving sustainability actions; that reduction of costs is a core appeal and that return on investment in sustainability actions is required to be judged in the same way as other corporate investments. For me this poses a dichotomy of thinking - the environment was built up over millennia and our use of it has taken just a couple of centuries yet we judge sustainability actions at the same 'speed of delivery' criteria. That poses a challenge and is perhaps an unrealistic set of expectations.
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Tuesday 24 April 2012
On the eve of ANZAC day here in Australia ABC Radio Darwin's Vicki Kerrigan chats with futurist Marcus Barber on the future of war - what the future triggers of war might be and how war will be fought
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